We are thrilled to announce the launch of our bold new logo as part of our comprehensive brand refresh. This strategic move coincides with our organization’s fifteenth year anniversary; solidifying our commitment to staying at the forefront of self-operated healthcare foodservice and senior dining while meeting the evolving needs of our valued members and partners.
Leading the Way in Self-Operated Healthcare, Senior Dining & Hospitality…
AHF's brand evolution involves more than just a logo; it's a holistic transformation aimed at redefining our place in the non-commercial foodservice space. The new logo is not just a visual identity but a powerful representation of the bold, impactful operators that AHF stands for – problem solvers, innovators, leaders, mentors, and more.
To complement the logo, we have added the powerful tagline, "Leading the Way in Self-Operated Healthcare, Senior Dining & Hospitality." This succinct phrase encapsulates the essence of AHF's mission, providing a welcoming port for self-operators across a spectrum of services in the non-commercial foodservice industry.
The decision for a bolder overall look to our logo stems from the desire to accurately convey the strength and vibrancy of the self-operated foodservice community. The refreshed logo is visual representation of the powerful community that is AHF – dynamic, innovative, and forward-thinking.
The Path Ahead…
Over the next few months, you will see all the other visuals around AHF aligning around this new brand look: our website, social media, resources, and more. You will even see updates to our trademark programs like Benchmark Express and to our annual conference.
Stay Updated…
Don’t miss out on the exciting programs, plans, and changes ahead. Be sure to connect with us across our many platforms:
Join Us in Celebrating…
Let's come together to celebrate these transformative changes and chart the course for an even bigger and better AHF. It's an opportunity to network, learn, and contribute to the growth of our association; join us August 23-25th, 2024 in San Antonio, it’s going to be BIG! Learn more.